Since 1949 the JFF has been investigating how younger generations deal with media through research and practical experience

The media usage of adolescents and promoting media competence has been the starting point for JFF activities in the fields of research and pedagogical work for more than 75 years. Combining empirical research and educational practice is characteristic of the work of JFF. Research results form the basis of educational schemes for educational, developmental, and cultural work with children and adolescents. These research activities are reciprocally supplemented by educational practice.

Director: Kathrin Demmler

JFF –  Jugend Film Fernsehen e. V.

The JFF is run by the non-profit organization JFF – Jugend Film Fernsehen e .V. The activities of the institute are accompanied by a Board of Trustees with representatives from politics and the media.

Chair: Prof. Dr. Thomas Knieper

Research

JFF research investigates media appropriation of children and young people with a focus on media education. 

Empirical Studies  JFF studies yield results regarding the media use of adolescents, in light of their personal and socio-cultural contexts. Besides the perception, use, and evaluation of media, the studies center on the complex processes of integration through which media play an active role in the individual child’s environment. Aimed at improving our understanding and ability to come to terms with the most significant media phenomena, we combine qualitative and quantitative methods of empirical social research, from intensive case studies to regular surveys of media consumers.

Evaluation We place high value on conducting companion studies and evaluations whose results we can implement into adequate media educational projects and subsequent calls to response from media users. To that end, the institute’s methodical approaches ensure that the research process and the wording of the results are transparent and understandable for all involved. 

Expert Reports We prepare expert reports that encompass theoretical and practical specialist knowledge from media education for different topic areas, such as informal learning with and via media, or specific aspects of media usage by particular groups.

Head of research: Dr. Niels Brüggen and Dr. Susanne Eggert

Educational Practice 

The JFF promotes media literacy amongst adolescents through active media work, and develops media educational concepts for all fields of education.

Pilot Projects  The JFF is committed to examining current social and media educational issues in the form of pilot projects. Based on an action-oriented, holistic approach to active media work, we draft, test, evaluate, and publish innovative practical concepts as models. In this context, we focus on different target groups from all fields of education, as well as the whole spectrum of the media.  

Financial Support and Training Courses Through the facilitation of projects such as In eigener Regie (regarding film, audio and multimedia productions) or Internet and neue Medien (Internet and New Media), the JFF provides expert knowledge, content advice, as well as financial and technical support to children’s and adolescents’ groups and their educational staff. Numerous events designed to train and qualify educational staff and students to facilitate their own media education activities play an especially important role in our outreach to other media initiatives.  

Festivals The institute’s regular festivals, such as the Bavarian Youth Film Festival JuFinale, the mobile phone clip competition Ohrenblick Mal!, or the Kinderfotopreis (Children’s Photo Award), provide young people with an audience. These festivals organized by the JFF in cooperation with diverse partners. They allow children and adolescents the opportunity to discuss their craft with experts and gain public recognition of their work. 

Networks The JFF is active in regional and Germany-wide media education networks such as Inter@ktiv – a communal framework in Munich – and FRAME, a network of German-speaking media centers. Both share the institute’s dedication to establishing media education structures, concepts, and models in youth work.

Head of Educational Practice: Mareike Schemmerling and Tina Drechsel

Transfer of Knowledge/Results and Consultation

A core task of the JFF is to convey results from media educational research and practice to educational, scientific, and political spheres. 

We do so by:

Issuing scientific and practical education publications We publish current research results, guidelines, and background literature in research and practice in media education. Our most regular publication is medien + erziehung (merz), the only independent specialist magazine in Germany.

Designing teaching aids  We provide information on media education as well as advice for parents and professional educators on how to work with media.  

Specialist events We organize and run conferences and training courses that place results from both research and educational practice in the field at the center of discourse. Through these events, we can pass on new, relevant knowledge to other experts in the field as well as stimulate discussions on related media educational topics.  

Consultation The JFF provides expert knowledge for different target groups, e.g. for professionals in the diverse fields of education and research, and, on request, we organize specific events and support educators in dealing with media educational topics. 

Among others the Institute publishes two media magazines:

• merz | medien + erziehung (media and education) is a scientific periodical which covers all scientifical and practical subjects in the field of media pedagogy and media education. It is published six times a year: the first five issues are ‘regular’ magazines, whereas the sixth issue every year is merzWissenschaft, a solely scientific, peer-reviewed magazine. You can find all current as well as past subjects online: www.merz-zeitschrift.de

• FLIMMO - watching TV with children's eyes is a guide for parents on TV programmes, published three times a year by the association "Programmberatung für Eltern e.V.". The homepage for this guide is regularly updated as well: www.flimmo.tv

JFF Principles

The work objective of the JFF is to understand the media usage of adolescents, to identify opportunities and challenges and to convey options for action to teachers, social workers and parents. 

Essential to understanding the media usage of adolescents is comprehension of their environment. Media and their scope, content and structures must be understood as embedded in society; media can only be approached properly when the individual and environmental conditions of the subjects are taken into account. The work of the JFF in research and in practice thus focuses on the concept of contextual understanding. The scientific activities of the JFF always also incorporate the socio-cultural environment of adolescents. In practice, in addition to projects for children and youth, auxiliary programs for social workers, teachers and educators and in support of the family environment are also developed.

Another important reference framework for all work at the JFF is orientation towards the resources and competencies of the adolescent. Even if educational potentials are still much too dependent on social environment, media for children and youth provide considerable development potentials. Adolescents use media for entertainment purposes, for orientation, information, communication and to present themselves. The specific potentials inherent in the media usage for the individual adolescent depend on the one hand on the range of media available, and on the other hand on basic pedagogical parameters. This is the point of departure for the scientific and applied activities of the JFF: Issues of pedagogical practice form the focus as early as the design of the studies. Interpretation of results generates recommendations for activities in various pedagogical fields. In media education, the practical application department of the JFF develops individual concepts for a variety of target groups, characterized by age, interests and socio-cultural parameters.

Theoretical and methodological foundations of applied pedagogical activities at the JFF comprise the concept of active media work with the precepts of project-oriented, active and social learning. Based on lifeworld, resource and competence orientation, the objective here is the promotion of media competence in children and youth by helping them encounter media in an active mode and to utilize them in participation in society.

Local Structures of JFF

The JFF runs two local facilities and an office in Berlin, as well as the Media Expert Board in Bavaria. The JFF also co-operates closely with institutions across Germany.

JFF Media Centre Munich
The MZM addresses teachers and educators in children and youth work, as well as children’s and youth media groups in Munich. The offers range from seminars and further education events, equipment hire, assistance on-site and in cutting studios, to the operation of two youth radio stations and a regular television programme. www.medienzentrum-muc.de

JFF Media Centre Augsburg
The MSA provides support for youth work in Augsburg regarding media education issues. They offer their services to different partners inyouth work, to educators in children’s day care centres, and to the children and young people themselves. The offers range from consultation and equipment hire, support of media projects by and with adolescents to further training events. www.medienstelle-augsburg.de

JFF Berlin Office

Since 2017, the JFF has had an office in Berlin. The team consists of staff from both research and practice, as well as student assistants and freelance media educators. They work closely with the Munich headquarters of the JFF – Institute for Media Education in Research and Practice to initiate, support, and carry out media education projects both locally and nationwide. https://jff.berlin

The Bavarian Network of Media Education Consultants
The Bavarian Network of Media Education Consultants was founded in 1959 by the JFF as regional contacts for practical media work in Bavaria. They have been active on a full-time basis for several years, and they are attached to the district youth council and the Bavarian district offices. They are available to assist with media education issues, and the planning and organisation of media projects, and are consulted by the JFF. www.medienfachberatung.de